
Best-Selling Author, Data/AI Educator & Founder, Practical Data Media
About the Speaker:
Joe Reis is the best-selling co-author of Fundamentals of Data Engineering, author of Mixed Model Arts, and founder of Practical Data Media. With 25+ years in the data industry, he helps audiences build durable mental models for AI, data engineering, architecture, and modeling.
For decades, data engineering has focused on the data engineering lifecycle: building pipelines, orchestrating workflows, managing storage and compute, and overseeing the undercurrents – security, architecture, data governance, and more. But as AI transitions to systems that take action, infrastructure is no longer the main bottleneck. Meaning and clarity in data are.
When machines take actions, semantic ambiguity becomes catastrophic. This talk explores the shift from machinery to meaning and why the discipline’s future depends on a renaissance in data modeling. We will examine why rigid dogmatism and unstructured chaos both fail modern systems, and how adopting Mixed Model Arts – a pragmatic, multi-paradigm approach to modeling context, semantics, and relationships – provides the foundation machines need to understand our world and act responsibly within it.
MLOps World | GenAI Summit 2026 is a two days of case studies, workshops, and expo on taking AI/ML and agentic systems into production – at the Etter-Harbin Alumni photo – full-bleed hero or browse files.